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Digital marketing resume template (ATS-friendly)

A digital marketing manager resume that leads with spend, ROAS, CAC and organic growth across Google Ads, Meta Ads, SEO and GA4. Swap in your own channels, budgets and results, and drop the channels you have not run.

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What this template includes

• Bullets tied to marketing metrics: ROAS, CAC, cost per lead, conversion rate
• Shows both paid media and SEO, with the budget size stated for context
• Skills grouped by paid media, SEO and analytics so ATS keyword matches land
• Google and Meta certifications listed in their own section

Sample digital marketing resume

Kavya Reddy

Digital Marketing Manager · Performance & SEO

Summary

Digital marketer with 5 years of experience running performance campaigns and SEO for D2C and edtech brands. Manages ₹40L+ monthly ad budgets across Google Ads and Meta Ads, with a track record of lowering CAC while scaling revenue.

Experience

Digital Marketing Manager, UrbanKart Lifestyle (Apr 2023 – Present)

• Scaled Google Ads and Meta Ads spend from ₹12L to ₹45L a month while improving ROAS from 2.1x to 3.4x
• Cut customer acquisition cost by 28% by rebuilding audience segments and launching 60+ creative A/B tests
• Grew organic traffic 2.6x in 14 months through technical SEO fixes and 120 keyword-led blog posts
• Set up GA4 and Google Tag Manager event tracking, fixing attribution for 35% of untracked conversions

Performance Marketing Executive, LearnSphere Edtech (Jul 2021 – Mar 2023)

• Generated 18,000 qualified leads a quarter from Google Search and YouTube campaigns at ₹310 cost per lead
• Raised landing page conversion rate from 4.2% to 7.8% through 25 A/B tests in Unbounce
• Built weekly Looker Studio dashboards that cut reporting time from 6 hours to 1 hour

Skills

• Paid media: Google Ads, Meta Ads Manager, YouTube Ads, LinkedIn Ads, Performance Max
• SEO & content: Keyword research, On-page SEO, Technical SEO, Ahrefs, SEMrush, Google Search Console
• Analytics: GA4, Google Tag Manager, Looker Studio, Excel, A/B testing, HubSpot

Certifications

• Google Ads Search Certification (2025)
• Google Analytics Certification (2024)
• Meta Certified Digital Marketing Associate (2023)

Education

MBA, Marketing, Osmania University (2019 – 2021)

• CGPA 8.4/10

Top skills for digital marketers

• Google Ads
• Meta Ads Manager
• Performance Max
• SEO (on-page and technical)
• Keyword research
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio
• A/B testing
• Conversion rate optimisation
• Ahrefs / SEMrush
• Email marketing
• HubSpot
• Content marketing

Digital Marketing resume summary examples

Marketing graduate with hands-on experience running Google Ads and Instagram campaigns during a 6-month internship, plus Google Ads and GA4 certifications. Comfortable with keyword research, basic SEO and Excel reporting; looking for a digital marketing executive role.

Performance marketer with 3 years of experience managing ₹15L monthly budgets on Google Ads and Meta Ads for D2C brands. Known for lowering cost per acquisition through structured creative testing and clean GA4 tracking.

Digital marketing lead with 9 years of experience building growth teams and owning ₹2 Cr+ annual media budgets across search, social and SEO. Strengths in channel strategy, attribution and turning analytics into revenue.

Digital Marketing resume bullet point examples

• Lifted email revenue by 34% in 6 months by segmenting a 2.1L-subscriber list and launching 5 automated flows in Klaviyo
• Ranked 45 target keywords on Google's first page within 9 months, doubling monthly organic sign-ups to 3,200
• Cut Meta Ads cost per purchase from ₹640 to ₹410 by moving to broad targeting and testing 30 UGC video creatives
• Launched a Performance Max campaign that delivered ₹1.8 Cr in revenue at 4.1x ROAS in its first quarter
• Built a GA4 and BigQuery funnel report that exposed a 22% checkout drop-off, leading to a fix worth ₹6L a month

Frequently asked questions

What should a digital marketing resume include?

The channels you have run (Google Ads, Meta Ads, SEO, email), the budgets you managed, and the results in marketing metrics such as ROAS, CAC, cost per lead and organic traffic growth. Add tools like GA4 and Google Tag Manager, plus any Google or Meta certifications.

How do I write a digital marketing resume as a fresher?

Lead with internships, freelance work or your own campaigns, even small ones, and give their numbers: spend, clicks, leads, followers gained. Free certifications such as Google Ads, Google Analytics and HubSpot Content Marketing help fill gaps and add keywords recruiters search for.

Should I mention ad spend on my resume?

Yes. Budget size tells a recruiter what scale you can handle, for example "Managed ₹40L a month across Google Ads and Meta Ads". If the exact figure is confidential, give a range or a percentage change instead.

Which keywords help a digital marketing resume pass ATS?

Use the exact tool and skill names from the job description: Google Ads, Meta Ads, SEO, GA4, Google Tag Manager, Looker Studio, A/B testing, conversion rate optimisation. Spell them in full at least once rather than only using abbreviations.

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